admin If you’re running a startup, you probably hear a couple of words nearly every week: runway and burn rate. But most founders—especially first-timers—admit that these finance basics felt confusing at the start. Let’s clear the air and really break down what they mean, how to handle them, and why it matters if you want your … Read more
You hear a lot about startups burning through money. Sometimes it sounds like a badge of honor, sometimes a warning. But for anyone building a business, “runway” and “burn rate” aren’t just buzzwords—they’re make-or-break concepts. If you’re new to the startup world or looking to get a handle on your company’s finances, let’s talk about … Read more
So your team’s got a big project. Everyone’s got an opinion, some people are new, and no one wants to step on toes. If you’ve worked on any group project—whether at a startup or in a big corporation—you’ll recognize the awkward, lurching way things can get moving. A team charter can smooth out all of … Read more
Introduction Staying on top of social media can feel like you’re always chasing something new. Posts, replies, trends—every day brings another update. If you’re serious about building a presence, keeping up isn’t just helpful; it’s necessary. A daily social media checklist does more than just keep your posts on schedule. It helps you show up … Read more
Introduction to AI in Marketing It feels like everywhere you look, someone is mentioning artificial intelligence. Its fingerprints are all over marketing these days—targeted ads, chatbot pop-ups, and even product recommendations that seem to know your next move. AI isn’t just a buzzword, though. Businesses, big and small, are quietly weaving AI into how they … Read more
Side businesses aren’t only for serial entrepreneurs or influencers on TikTok. A lot of people launch a side gig because they want some extra money or want to shake things up. Whether you’ve got a small candle shop on Etsy or you help neighbors with bookkeeping after hours, the real trick comes down to making … Read more